Blotto

Blotto, for the NYC Department Of Transportation, June, 2013.

 

Launched in June 2013, a PSA public installion for the New York City Department of Transportation featuring John Morse’s “Blotto” was shown on 4′ x 3′ posters at city-owned parking garages and 140 telephone kiosks in Brooklyn, Queens and the Bronx. Based on the personality/intelligence inkblot tests made famous by Rorschach over a century earlier, the image aimed to prod self-realization of the dangers of drinking and driving. “The L Magazine”,a Brooklyn news site, described Blotto as “Arty, Terrifying.”

In addition to the street installations, the image also appeared on thousands of napkins and coasters served with alcoholic beverages at every Staten Island Yankees and Brooklyn Cyclones home game that summer, as well as regularly displayed during games on the Jumbotrons.